Research
Part of Strategic Research
Research Ops
Set up and run your research operation · Ongoing
Research that outlives the project.
A study answers one question and then starts decaying. Research operations is what stops that: the systems, standards and rhythm that let your team keep learning about users without us in the room — and someone keeping an eye on it once it's running.
We set the operation up, then stay close enough to see when it drifts. Both UX and market research, on one operation rather than two.
How it works
- 1
Set it up
The unglamorous machinery that decides whether research happens at all.
- A participant pipeline — How you reach the right people repeatedly, instead of starting the search from zero every time.
- Standards and templates — Guides, consent, and note-taking held to one shape — so two studies can actually be compared.
- A findable repository — Where evidence lives so someone can retrieve it a year later, rather than losing it in a drive.
- A cadence — When research happens, tied to how your team actually ships rather than to a calendar.
- 2
Monitor it
Set-up alone doesn't hold. Operations decay quietly, and the failure looks like everything being fine.
- Quality oversight — Someone senior reads the work and says so when it isn't good enough.
- Does it still reach decisions? — The test isn't whether studies get run. It's whether what they find changes what gets built.
- A healthy pipeline — Recruitment and participant data stay in good order as the operation scales.
- Course correction — The operation changes as the team and the product change. Left alone, it fossilises.
The outcome is an in-house research practice you own — with us as the standard it's held to, not the reason it runs.